In the Fall Semester of a Third Year Design Core class, I was given the opportunity to work on a rebranding campaign for the Canadian Association of Fine Arts Deans. This project posed the challenges of repositioning an important and influencial group while accomplishing a contemporary and Canadian aesthetic.
The final iteration was a mark that represented the leadership and visionary aspects of the Deans. I also chose to use a colour scheme that was contemporary and divergent of the typical Canadian colour palettes.
The final deliverables included the renewed logo, stationery (business cards and letterheads), and a concept website. An important focus of the website planning was the ability to generate dialogue between the Deans and their stakeholders. A forum for discussions was in placed to support this proposal.